Twitter is a brilliant tool for engaging with customers and hearing what others have to say.
However, if you have never used it before it can be a little daunting. In this post are 5 handy tips for getting to grips with Twitter.
What is Twitter?
Firstly it is important to know what exactly Twitter is and what it does.
Twitter allows you to send short (140 characters) messages to others. Your message (a “tweet”) will be seen by people who “follow” you. A follower is someone who is interested in what you have to say and so wants to hear other things you say. A follower will then see any subsequent tweets you send. There are more than 500 million tweets sent per day!
It is through this notion of “followers” (people who want to hear what you have to say) and “following” (people who you want to hear what they have to say) that Twitter works. You will see all messages sent by any of the people you follow on your home page.
Another key part of twitter is “Hashtags” – you might Hashtag what your tweet is about. Twitter themselves say
“People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.”
So if you were tweeting about Wimbledon, then you might use the Hashtag #Wimbledon in your tweet, for example:
Djokovic takes third-set tiebreaker, 7-2, and a two-sets-to-one lead over Dimitrov in #Wimbledon semifinals.
— TENNIS.com (@Tennis) July 4, 2014
There are lots of other terms that you will become familiar with the more you use Twitter – click here to read the official Twitter glossary.
Use Twitter for Business
Twitter for Business is a great tool for helping you develop the Twitter page for your business.
There are handy hints and tips, case studies of great Twitter practice and a guide on marketing your business on Twitter – you can easily “promote” your posts to people with similar interests, in a similar location etc. so you can make sure you are seen by your target audience.
Setup Your Profile
It is important to setup your profile in a way that will make people want to hear from you and therefore follow you.
The bio (a brief description of what you do) and picture are the most important parts of the profile.
Make it unique and engaging!
See What Other People are Doing
Take a look around at the profile of some of your competitors and see how they are engaging with their followers.
What are they doing well, and what are they doing badly?
Twitip have put together a great article highlighting 10 traits of highly effective Twitter users – take a look and try to incorporate some of them into your Twitter-ings!
Use a Social Media Dashboard Tool
In an earlier article we highlighted 5 great tools for helping you with social media management.
If you have a question you would like answered, you can submit a question on our Facebook page at www.facebook.com/gbsport – we look forward to hearing from you.
GBSport members can contact us on 01952 201657 for specific telephone and email advice and support on this and any other business matter.